An original idea to sell books

To get fame and glory one person does anything,

Even to sell  books. The original idea I am going to reveal in this post is really one and original in its type. That is a book written with an ink that deletes automatically after three months. Is it possible to exist a book with an expiration term? My answer is Yes!   The idea come from an Argentine publisher who released a book that deletes after a very few months. This initiative is provocative and serves to stimulate people to buy and read many books. The “magic” book, that expires if you don’t read within three months, is called: “Future is not ours” and is written by eight young South American authors. Readers have not appreciate this idea, but as his publisher said, it is only a provocation to made known these new authors. This book is written with a particular ink that deletes for the contact with air and solar light. One of the book authors, Oliverio Coehlio , said: “ The purpose is the reader have not to leave the book; it is a way to understand that reading is a need impossible to delay”. Naturally, the ink formula is secret, but it will be all true? The truth about this original story is that to made known eight young writers who otherwise wouldn’t ever have been known. Readers consider this book a stupid idea, because an erasable ink makes impossible to read a book all the times you want. The one meaning of this story is that the marketing borders don’t know limits, because this is only a marketing and advertising idea. A book like a food: with an expiration date . It is very strange, but true. Source image: Mentalfloss.com